Newly certified meter firm targets Brazil’s fast-growing market

ELO Sistemas Eletronicos (ELO) has become the first meter manufacturer in Brazil to have its complete product portfolio approved by the National Institute of Metrology, Quality and Technology (Inmetro) agency.

A partner of the smart-grid firm Echelon, ELO needed that approval to be able to sell smart energy meters in the fast-growing Brazil market. The Inmetro approval certified that all of ELO’s meters meet Brazilian market standards.

“The Brazilian market is not only very large, but it is also very forward thinking, as evidenced by its vision and leadership in modernizing the smart grid,” said Marcos Rizzo, vice president of business development for ELO. “2011 has been an important year for ELO, transitioning from development to preparation to support rollouts in 2012.”

Echelon is providing ELO with smart metering sub-systems, including power line control and communication technology and embedded firmware for smart meters.

Michael Anderson, Echelon’s senior vice president for utility sales and market development, called Brazil “one of the most vibrant and fast growing markets on the globe today.”

Brazil is expected to be the first county in South America to begin large-scale deployments of smart meters, paving the way for other countries in the region to follow, according to Ben Gardner, president of Research Firm Northeast Group. The potential benefits of smart metering — including reduced theft of services and more reliable power — should help the country see GDP growth of 4 percent or more over the medium term, he said.

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